The Interventional Initiative is a not-for-profit 501c3 organization with a public service mission to educate and engage the public and clinicians about the value of minimally invasive, image-guided procedures (MIIPs). Our mission is achieved through multiple initiatives including public-centric multimedia productions and the development of clinical resources. 


The US. Department of Health and Human Services called a lack of health literacy a "critical problem", and it is not unique to patients. 

Even the most astute primary care providers have little familiarity with the breadth of MIIPs options, which limits their ability to inform patients of their MIIPs options. Though MIIPs offer cost savings, many hospital administrators and policy makers are unaware of their value and do not promote them at the institutional and systems levels. 

Interventional Radiologists and other specially-trained physicians perform these cutting-edge procedures all across the world, but most people have never heard of them. Most have no idea that minimally invasive, image-guided procedures exist and if these procedures could help them. Advances in this field happen so fast that it is hard to keep up or even understand what is out there.

We formed this nonprofit group to engage the public and clinicians about the value of minimally invasive, image-guided solutions, increasing awareness and access.


We believe that people deserve to understand their options so they can choose what is best for them and their families. Patients empowered to make informed healthcare decisions have better outcomes. Increased public awareness about MIIPs will lead to 

    • More informed healthcare choices
    • Better access to MIIPs
    • Better healthcare outcomes
    • Overall healthcare cost savings as MIIPs are better utilized
    • Greater allocation of healthcare resources to support MIIPs
    • More funding of research and innovation to advance MIIPs 


        The Interventional Initiative members are trained in the Center's for Disease Control and Prevention's Health Literacy for Public Health Professionals and have thorough knowledge of the Federal Plain Writing Act.  Click here to learn more about health literacy.

        If your organization is interested the II's Health Media for the Public professional services, please contact us at info@theii.org


        Isabel Newton, MD, PhD

        CEO & Chair of the Board

        Dr. Newton is a physician-scientist practicing in the field of Interventional Radiology at the VA San Diego Healthcare System and UCSD. She is Creator, Executive Producer and Writer of the documentary series, Without a Scalpel.

        Margaret Simor, MSN, BSN, RN

        Board Member & Treasurer

        Ms. Simor is a Registered Nurse and former hospital administrator with expertise in the executive management of Minimally Invasive, Image-guided procedures.  She has designed and managed quality assurance and patient outcome programs for several major hospitals in the SF Bay Area.

        E. Brooke Spencer, MD

        Vice Chair of the Board

        Dr. Spencer is a physician with Minimally Invasive Procedure Specialists in Denver, CO.  She specializes in MIIP treatment for venous disease and women's health.  Dr. Spencer is a featured physician in Without a Scalpel, Episode 1.

        Eric J. Keller, MD, MA

        Board Member & Secretary

        Dr. Keller is a resident physician with a background in medical anthropology and bioethics. He founded the Applied Ethics in IR Working Group and started collaborating with the II to create better patient decision aids for MIIPs to ensure informed consent is an informed choice for patients and families.

        Darren Klass, MD, PhD

        Board Member

        Dr. Klass is a physician-scientist practicing in the field of Interventional Radiology at Vancouver Imaging in Vancouver BC, Canada and the Cleveland Clinic London.  Dr. Klass is a featured physician in Without a Scalpel, Episode 1 & Episode 2 where he treats patients for cancer and pulmonary embolism.


        Susan R. Jackson, MBA, RT(R)(CV)


        Ms. Jackson conceived of and co-created the docu-series, Without a Scalpel in 2014 and co-founded the Interventional Initiative in 2015. She stepped down in 2022 but remains an invaluable resource to the organization.


        Denise Tieu

        Director of English Focus Groups

        Tia Forsman

        Graphic Designer

        Sumana Mahata 

        Graphic Designer

        © 2022 The Interventional Initiative, a California 501(c)3 non-profit organization.

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